Do fresh coffee beans really make a difference?

Most Americans start our day with a cup of coffee. Some depend on it for its caffeine, others simply enjoy its intricate and subtle flavor notes and wonderfully overwhelming aromas. At Mauch Chunk Coffee Company, when we introduce our coffee, we mention that we always roast to order in small batches. The coffee you receive hasn’t been sitting on a shelf — it was roasted specifically for you. But do fresh coffee beans really make a difference?

Absolutely! Ideally, you want freshly roasted and freshly ground coffee. Not only is there an astronomical difference in taste, there’s a serious difference in aroma as well. Fresh coffee beans are always better - much like many other things that you enjoy in life. This is one of the reasons it’s important to buy your coffee from an independent roaster that roasts your order after it comes in and ships it to you quickly.

Coffee Bean Origins and Flavors

Coffee roasting is actually a very complex, scientific process. There is a lot of applied chemistry that goes into roasting coffee beans in a way that truly accentuates their unique flavor notes. It isn’t just “cooking” the beans - it’s a dynamic process involving close and continuous temperature monitoring, color analysis, and more, including adjusting for various ever-changing environmental variables, like humidity and pressure.

The taste and quality of a cup of coffee ultimately depends on a number of factors, including the quality of the beans, their origin, the harvesting and processing methods they underwent, how they were shipped and stored, and how they were roasted and packaged. Specialty coffee’s incredible flavor notes are present naturally - no additives required - but this delicate property has two crucial prerequisites for experiencing it: freshness and proper roasting.

When you entrust us with your order, you can rest assured you’ll be receiving the freshest single origin coffee or our Tour of Africa. Our ten different craft coffees and the bundles they make up are sure to delight the most discerning coffee drinkers.