Why your restaurant should serve specialty coffee
Restaurants have often viewed coffee as an easily-dismissed side offering, detached from the larger experience of their customers. It isn't uncommon to have an enjoyable meal and dining experience wrapped up with a disappointing cup of coffee. Fortunately, perspectives in the industry are shifting and business owners are becoming more attuned to the value that lies in specialty coffee.
A driving force behind this shift is the evolving palettes of consumers. With each passing year, a greater number of restaurant goers is expecting a unique and engaging experience from the brews they're being offered. Whereas bad coffee was once tolerated - even expected - a new era is upon us and, for businesses to stay relevant, and competitive, they must adapt.
In addition to evolving palettes, consumers are becoming increasingly focused on integrating their values into their shopping and dining habits. Customers of all ages are prioritizing ethical and sustainable sourcing and support for local businesses across the entire supply chain. For these reasons, a restaurant's inclusion of specialty coffee from a local, independent roaster goes a long way toward enhancing the appeal of their establishment, building a more loyal customer base, and carving out a competitive edge, which is more important today than ever before.
Further, an interesting concept in psychology, known as the serial-position (or primacy-recency) effect tells us that individuals recall the first and last items in a series best (and, as such, those in the middle the worst). This is one of the many reasons that an enhanced coffee experience can go such a long way in improving a customer's view of the larger dining experience and, thus, of the business itself.
The most exciting thing about specialty coffee is that integrating it into your menu isn't a difficult process! While some establishments offer pour-overs or espresso, a regular cup of coffee brewed with traditional equipment is absolutely fine. In terms of price, you can expect to pay a bit more, while still enjoying healthy margins (and a healthier sales volume)! However, due to the higher quality of the product, a price increase can be carried out without being off-putting to customers.
About Mauch Chunk Coffee Company
As a specialty coffee roaster, we recognize that great coffee is a journey, not a destination. We pride ourselves on our commitment to sourcing only the highest quality micro-lots and estate coffees. Our roasting process embodies the same stringency, which is why we roast in small batches and focus on accentuating the unique qualities that each of our offerings possesses.
Our coffee philosophy is tied together with our emphasis on sustainable, socially-conscious sourcing and general business practices to ensure that each step in the chain - from seed to cup - is respected. Coffee is about community; it's about adventure; it's about embarking on an engaging sensory experience that satisfies your body and mind.
We work with businesses of all shapes and sizes from around the country. Our prices are transparent, our minimum order quantity is only 5 lbs., and we do not require our partners to sign any contracts.
Ready to transform your restaurant's coffee? Submit a wholesale inquiry and we'll be in touch!